Burger King
Client
Burger King
Year
2018
Deliverables
Art Direction
Digital Platform
Design System
Experience Design
Interactive Design
Credits
Burger King
Burger King
The famous fast food restaurant enters the digital world by offering its products and preferential coupons in this, its first version of the nationwide application. The challenge was to design an application that met the specific requirements of Burger King Chile, without neglecting the global visual guidelines.
The high demand observed for delivery apps, coupled with the absence of the company on the respective marketplaces, triggered the development of Burger King's first application in Chile.
In order to build critical mass and attract potential customers from delivery apps, as well as new customers, the first version offered exclusive coupons available only in the app in exchange for user registration.
The perceived success in a short period of time drove the development of new features in subsequent versions, helping to boost online sales. Standout features include home delivery or pickup at the customer's preferred time and location. Today, the app has over 100,000 downloads and generates revenue for the company surpassing that of in-person sales.
The great need of users for new coupons led me, with the support of my development team, to create a particular feature in the backend that would allow marketing executives to upload the coupons they desire without having to depend on us each time they make the request.
Therefore, I designed a coupon template that is flexible and consistent with any type and size of information it includes, while respecting the brand's visual guidelines.
This model is composed of different layers, each with specific constraints, such as image format and size, to maintain a consistent visual standard among the different coupons uploaded.
The famous fast food restaurant enters the digital world by offering its products and preferential coupons in this, its first version of the nationwide application. The challenge was to design an application that met the specific requirements of Burger King Chile, without neglecting the global visual guidelines.
More info
The famous fast food restaurant enters the digital world by offering its products and preferential coupons in this, its first version of the nationwide application. The challenge was to design an application that met the specific requirements of Burger King Chile, without neglecting the global visual guidelines.
More info
The famous fast food restaurant enters the digital world by offering its products and preferential coupons in this, its first version of the nationwide application. The challenge was to design an application that met the specific requirements of Burger King Chile, without neglecting the global visual guidelines.
More info
