Vrim
Client
Vrim
Year
2019
Deliverables
Art Direction
Brand Identity
Digital Platform
Design System
Experience Design
Interactive Design
Credits
Vrim
Vrim
An app that reimagines parking solutions in response to soaring congestion and exorbitant fees. Using market research and user feedback, I developed both the brand identity and the app interface. It culminates in a user-centric platform empowering individuals to redefine parking economics, allowing them to set their prices and reshape the market landscape.
Vrim emerges as a solution to the perceived increase in vehicular traffic in recent years, which doubles the population figure. This is compounded by the high fees arbitrarily imposed by private companies that control parking lots and the municipalities overseeing street parking.
This app is designed for those who need to explore alternative parking options, either to reduce costs or to find options closer to their destination, offering greater convenience to the user.
Furthermore, the shared economy aspect allows users to rent out their own available parking spaces, providing them with an additional passive income stream. The pricing is set by the users themselves, promoting price democratization and market demonopolization.
The process led me to conduct a macro analysis of the market for the most commonly used transportation apps, especially those prevalent in vehicular transport. In addition to market analysis, this was reinforced through interviews, surveys, and focus groups involving a total sample of 50 people. This generated essential insights about user experiences with various apps in this scenario, from the need or trigger that prompts them to open the app to their specific pain points with each app, providing a solid foundation to start from.
An app that reimagines parking solutions in response to soaring congestion and exorbitant fees. Using market research and user feedback, I developed both the brand identity and the app interface. It culminates in a user-centric platform empowering individuals to redefine parking economics, allowing them to set their prices and reshape the market landscape.
More info
An app that reimagines parking solutions in response to soaring congestion and exorbitant fees. Using market research and user feedback, I developed both the brand identity and the app interface. It culminates in a user-centric platform empowering individuals to redefine parking economics, allowing them to set their prices and reshape the market landscape.
More info
An app that reimagines parking solutions in response to soaring congestion and exorbitant fees. Using market research and user feedback, I developed both the brand identity and the app interface. It culminates in a user-centric platform empowering individuals to redefine parking economics, allowing them to set their prices and reshape the market landscape.
More info
