Indumotora
Client
Indumotora
Year
2021
Deliverables
Digital Platform
Experience Design
Interactive Design
Credits
Indumotora, a leading company in vehicle distribution, seeks to strengthen its relationship with its dealerships and customers through a digital ecommerce platform. The creation of an app was commissioned to unify all key actors in one place, with the aim of improving the user experience and maintaining control and the standard of the brands the company distributes.
After 60 years at the top of the automotive industry and with a diverse portfolio of world-famous automotive brands, Indumotora presents this innovative tool that simplifies and enhances the vehicle buying and selling experience, bringing together dealerships and customers in a unified digital space.
To understand the market and the key points to work on, exhaustive interviews were conducted with prominent dealerships, customers, and prospective clients, providing valuable insights for the creation of the app. The main focus was on creating a comfortable and efficient user experience. Highlights include the ability for dealerships to create a new virtual showroom, offering an attractive way to showcase their products and services.
The usual process of buying and selling vehicles was simplified, offering a more accessible and user-friendly digital experience, without paperwork or cumbersome procedures. Additionally, users can easily schedule vehicle inspections in an organized and fast manner, streamlining the entire purchasing process. A dynamic chat was incorporated to facilitate communication and decision-making during the buying process.
Regarding the graphic design, it was decided to follow Kia's visual guidelines to work from a design that is already tried and established in the minds of consumers, which streamlined implementation and facilitated greater traction for the app. A design system was created to incorporate all necessary features, utilizing a component set that aligns with Kia's key visuals and adheres to good user experience practices.
