Rho
Client
Crazycake
Year
2020
Deliverables
Brand Identity
Digital Platform
Experience Design
Interactive Design
Prototype
Credits
Rho
Rho
Rho is a technological platform that uses artificial intelligence to calculate the optimal distribution route for a fleet of vehicles in the context of the last mile.
The project originated as a bespoke software solution requested by a courier company lacking a digital tool for optimizing routes, relying solely on drivers' firsthand route knowledge.
Following successful implementation, the software evolved through multiple iterations and gradually extended its services to other companies facing similar challenges with route optimization in their delivery operations.
Today, the platform boasts an API facilitating integration with diverse systems for inputting delivery points, along with dedicated mobile applications for drivers and senders, as well as a web console for administrators to monitor and trace distribution processes.
A major obstacle was crafting and designing an intuitive interface that could deliver an optimal experience for drivers, without impeding the efficiency of delivery operations.
Rho is a technological platform that uses artificial intelligence to calculate the optimal distribution route for a fleet of vehicles in the context of the last mile.
More info
Rho is a technological platform that uses artificial intelligence to calculate the optimal distribution route for a fleet of vehicles in the context of the last mile.
More info
Rho is a technological platform that uses artificial intelligence to calculate the optimal distribution route for a fleet of vehicles in the context of the last mile.
More info
