Rutas
Client
EBP
Year
2022
Deliverables
Art Direction
Brand Identity
Digital Platform
Design System
Experience Design
Interactive Design
Credits
Rutas
Rutas
Digital tourist guide showcasing Chilean geographical attractions, promoting culture, local commerce, and raising awareness about power plants across the country. My role involved creating the brand image and the platform.
This initiative is driven by EBP, an international company with Swiss roots that specializes in engineering, planning, and project consulting, and has been present in Chile since 2012. The project arises with the aim of mitigating social discontent towards companies and projects linked to the electrical industry. The lack of culture and awareness about global warming has placed these companies at the center of social debate.
The platform is a digital tourist guide that offers finely selected geographical routes within Chile, highlighting tourist attractions, local businesses, and power plants. It provides information such as energy consumption tips and the contribution of power plants to the country's energy supply.
Additionally, it allows businesses the opportunity to showcase their products and services, and power plants the possibility to schedule visits through the same platform, offering an educational experience about energy contribution to the country.
The great challenge was to base the entire design in favor of the traveling user. From creating components to the overall flow, the focus was on satisfying this user and thus promoting a better experience. This objective led me to create one master component capable of displaying all types of information in an organized manner, regardless of the amount of content or the type of device it would be presented on. This generated visual coherence and contributed significantly to minimizing development time.
Digital tourist guide showcasing Chilean geographical attractions, promoting culture, local commerce, and raising awareness about power plants across the country. My role involved creating the brand image and the platform.
More info
Digital tourist guide showcasing Chilean geographical attractions, promoting culture, local commerce, and raising awareness about power plants across the country. My role involved creating the brand image and the platform.
More info
Digital tourist guide showcasing Chilean geographical attractions, promoting culture, local commerce, and raising awareness about power plants across the country. My role involved creating the brand image and the platform.
More info
